“iPod nano with Multi-Touch is designed to be easy, intuitive, and fun — just like music. And it’s even smaller, so music can be an even bigger part of just about everything.”
Check this out:http://www.apple.com/ipodnano/design.html
Apple promotional elements and other marketing activities, as projected with this web advertisement provide clarity, consistency and unified image to the market place. The statements used for this ad to describe the specs of iPod nano are brief, casual but informative. Through this, the customers spending time and effort in knowing the product is reduced. The ad creates a favorable and unique images and associations of the iPod nano which is very important. The ad differentiates iPod nano, in such a way the common theme and positioning of Apple are still clearly communicated.
For example, one thing that really shows the consistency among Apple products, specifically the iPod nano, is the name which starts with 'i' and to coordinate this concept in every advertisement it had there is a hand.
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The Multi-touch technology of the iPod nano same with the iPhone, iPad, and iPod touch, but to have its unique function its half the size and even easier to play. It simply wants to provide easy and innovative experience.
The 7 bright colors of the iPod nano, as this statement: You are, most definitely, ready to rock. It adopts to the atmosphere a consumer wants.
Integrated Marketing Communications (IMC), a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines is definitely the basis of Apple Company why it has made a huge advancement over other brands like mp3 players. It has recognized the effectiveness of having the Company’s marketing and promotional activities not virtually separated, that most companies failed to.
Apple and iPod nano is more than just a fad, it's an experience to have.
