ANALYSES

Modess Max

What a clever use of 3D advertisement for a tampon!

 The impression or image that the ad creates on the mind of its readers determines its communication effectiveness, regardless of the copy and it only provides a minimal amount of information.

Where could be the best place to execute this 3D ad for Modess Max?  The ad is placed in a comfort room, for women of course, because its target market is the ones using it and it’s definitely women having their menstrual period. To make it more exposed it is probably placed in a public and frequently visited area, considering that the woman holding the faucet is in her unfussy blouse.

The 3D effect of the ad justifies the copy or the tagline ‘extra absorbent’. The target market could actually interact or experience the somewhat demonstration of the product. 

Franks Red Hot

The use of humor appeals is effective and applicable in this type of product. This ad uses humor appeals to create a positive mood to the consumers such as the burrito and roasted chicken with bandage and the exhausted fish. The visuals are positioned at the center to evoke the craving and to think that it would be best with the Frank Red Hot sauce the craving is heightened.

The information is minimal even the choice of font attributes yet, the visual enhances persuasion. The use of humor in this ad is more effective because involvement is relatively low, of course the cost is not that expensive and the product is occasionally used. 

Express clothing- ‘Style and Fashion’

Express clothing- ‘Style and Fashion’

These ads convey the message that Express Clothing is a high fashion brand. The campaign uses quotes from highly recognizable names in the fashion industry and a sleek glamorous visual style.

Art direction in these ads is very effective, in the sense that it goes beyond the usual symmetrical image presentation. It makes the ad looks classy and vintage without neglecting the touch of innovation.

The copy that is the main element of these ads constitutes to the message that you can express your own perspective of style and fashion. All in caps lock yet creative typography gives the ad greater impact. Font sizes vary to give emphasis. Considering that these are all quoted from prominent people, the statements are very much valuable and evocative.