Saturday, September 3, 2011

Modess Max




What a clever use of 3D advertisement for a tampon!
 The impression or image that the ad creates on the mind of its readers determines its communication effectiveness, regardless of the copy and it only provides a minimal amount of information.
Where could be the best place to execute this 3D ad for Modess Max?  The ad is placed in a comfort room, for women of course, because its target market is the ones using it and it’s definitely women having their menstrual period. To make it more exposed it is probably placed in a public and frequently visited area, considering that the woman holding the faucet is in her unfussy blouse.
The 3D effect of the ad justifies the copy or the tagline ‘extra absorbent’. The target market could actually interact or experience the somewhat demonstration of the product. 

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