Express clothing- ‘Style and Fashion’
These ads convey the message that Express Clothing is a high fashion brand. The campaign uses quotes from highly recognizable names in the fashion industry and a sleek glamorous visual style.
Art direction in these ads is very effective, in the sense that it goes beyond the usual symmetrical image presentation. It makes the ad looks classy and vintage without neglecting the touch of innovation.
The copy that is the main element of these ads constitutes to the message that you can express your own perspective of style and fashion. All in caps lock yet creative typography gives the ad greater impact. Font sizes vary to give emphasis. Considering that these are all quoted from prominent people, the statements are very much valuable and evocative.
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