The use of humor appeals is effective and applicable in this type of product. This ad uses humor appeals to create a positive mood to the consumers such as the burrito and roasted chicken with bandage and the exhausted fish. The visuals are positioned at the center to evoke the craving and to think that it would be best with the Frank Red Hot sauce the craving is heightened.
The information is minimal even the choice of font attributes yet, the visual enhances persuasion. The use of humor in this ad is more effective because involvement is relatively low, of course the cost is not that expensive and the product is occasionally used.
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